Launched the Herbalife GBS Creative & Translation Services Agency from the ground up, establishing an in-house, global creative model integrating design, production, translation, 3D, and project management. Successfully developed and promoted an initial team of junior designers into senior talent with diversified multimedia and web expertise, enabling the team to scale and onboard new creatives across additional global hubs.
 

Defined and scaled global visual systems, leading illustration frameworks and contributing to the Herbalife® Global Brand Guidelines (2018), improving brand consistency, governance, and adoption across markets.
 

Creative & Art Director for the behind-the-scenes book of the feature film No se aceptan devoluciones, collaborating with Eugenio Derbez and cross-functional production teams on a globally recognized project.
 

Former Social Responsibility Lead at Hewlett-Packard Mexico, driving enterprise-level volunteering initiatives that generated 54,000+ employee volunteer hours in one year, strengthening engagement and corporate culture.
 

Program Manager, 3 Museos (Monterrey, MX). Led Palacio para Todos, the first inclusive museum initiative in northeastern Mexico, expanding access, equity, and audience participation.
 

Designed human-centered, experiential learning programs for Dialogue in the Dark, delivering immersive, empathy-driven educational experiences.